Tatton Brewery is a brewery based in Knutsford, Cheshire. A family business, they brew both classic and contemporary beers and supply to venues across the North West. You can learn more about their business here.
The main objectives of working with Tatton Brewery were:
To raise awareness of their national achievements
To generate sales to trade customers
As part of the strategy, it was important to judge the audience that Tatton Brewery wanted. Whilst they wanted to raise awareness for businesses and trade customers, they also wanted a ‘grassroots’ campaign to encourage customers to ask in bars for Tatton Brewery ale.
As such, a press release was created and sent to a large number of press outlets, both with a trade audience and a consumer audience.