How to grow your small business's Instagram


One of the questions which many of my clients with small businesses ask is ‘how do I grow my Instagram account?’ Instagram is one of the most vital social media tools for your small business, in that you can tag your products in your pictures, making it easy for customers to buy your products, and also you can geo-tag your posts, meaning that your business makes a mark on Instagram on a local level.

In this blog post I’m going to run through all the best ways to grow your small business’s Instagram.

Engage with other local businesses on Instagram

Because you can geo-tag your posts on Instagram, and equally you can search by location on Instagram, you’re able to engage with people in any area of the world you wish with just the tap of a finger. In order to grow your business and attract the correct target audience for your brand, it’s important to engage with other accounts based in your local area.

If, say, your business is based in Knutsford, then make sure you’re tagging your posts as ‘Knutsford’, and make sure you’re engaging with other accounts which are geo-tagging as Knutsford. This way, you’ll raise awareness of your brand in the local area, and equally, local businesses are usually pretty supportive of each other too.

Use hashtags

Hashtags have become a bit of a ‘cringe’ word to use, but they’re super useful when it comes to Instagram. Have an idea of what hashtags you should be using, and write them down in the notes section on your phone. However, switch up your hashtags as much as possible as Instagram can punish you for being a ‘spam’ account if you keep reusing the same hashtags.

You can use a maximum of 30 hashtags per post, and so get creative and have a browse of the best ones to use which relate to your content.

Also, engage with others who are using the same hashtags as you in order to raise awareness of your brand, and Instagram has made it mega easy for you to do that. Simply search for a relevant hashtag, click ‘follow’, and then engage with people using that hashtag.

Schedule time for Instagram as part of your work day

One thing many of clients find is that they feel ‘guilty’ when they spend time on Instagram. Because it doesn’t really feel like work scrolling through social media, they don’t put it as a priority in their day-to-day running of the business. Therefore, make sure you’re scheduling time within your work day to focus on growing your Instagram account.

Comment on people’s posts as well as liking them

Instead of just scrolling through and liking people’s posts, make sure you’re engaging by commenting on people’s content. By commenting, people are more likely to click through and view your page, and are more likely to share the support on your page, by liking and commenting on your posts.

Post as much as possible

Be in a habit of creating as much content as possible for your account. Use the story feature to post more day-to-day comment, such as behind the scenes of your business, and then use the ‘tiles’ feature to post more ‘permanent’ content. Try and post at least 5 days a week, and using hashtags will help you to build and grow your small business’s Instagram account.

Tag others in your Instagram

One way to grow your Instagram is to tag others in your posts. Posting a picture of your outfit? Make sure you’re tagging who you’re wearing. Posting a picture of your home? Tag in the picture where everything’s from! By tagging others, you’re growing your network and raising awareness of your brand online.

Launch things such as giveaways

People love free stuff, and you love growing your business, and these two go hand in hand. Launch a giveaway for your brand, such as a hamper, or a free gift, when people share your post and tag other people in your brand’s Instagram posts. This is a great, fast, and easy way to grow your Instagram page as it raises so much awareness of your brand and will get you plenty of new followers simply because you asked them to follow you! Make sure your prize is something people will want to win, but for a relatively cheap price you can grow your business massively.

So there you have it. Seven simple ways to grow your small business’s Instagram.