SoulVegan Bakery is a vegan bakery based in Timperley, Cheshire. Owned and run by Emma English, they supply high-end eateries around the North West with vegan ‘bronuts’ as well as celebration cakes. Their clients include: Chris and Sam Smalling, The Garden in Hale, The Wellbeing Farm in Bolton and Hampton and Vouis in Manchester. They also sell to individuals, posting their baked items across the UK. You can view their website here.
The main objectives of working with SoulVegan were to:
Improve brand awareness and visibility on a local level
Keep in touch with past and present customers
Improve the SEO of the website
The strategy involved writing and publishing press releases about the brand growth of SoulVegan, as well as writing content for newsletters to be sent out to past and present customers to keep an ongoing conversation continued with them.
Furthermore, Mazifur PR helped to develop a new logo for SoulVegan, working with a freelance graphic designer with 20+ years of experience.
Also, it was important to publish SEO blogs on the website in order to improve the SEO of the site and increase traffic.
First of all, Emma, our client, was over the moon with her new logo, and was delighted with how it represented her brand.