SoulVegan Bakery

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About

SoulVegan Bakery is a vegan bakery based in Timperley, Cheshire. Owned and run by Emma English, they supply high-end eateries around the North West with vegan ‘bronuts’ as well as celebration cakes. Their clients include: Chris and Sam Smalling, The Garden in Hale, The Wellbeing Farm in Bolton and Hampton and Vouis in Manchester. They also sell to individuals, posting their baked items across the UK. You can view their website here.

Objectives

The main objectives of working with SoulVegan were to:

  • Improve brand awareness and visibility on a local level

  • Keep in touch with past and present customers

  • Improve the SEO of the website

Strategy

The strategy involved writing and publishing press releases about the brand growth of SoulVegan, as well as writing content for newsletters to be sent out to past and present customers to keep an ongoing conversation continued with them.

Furthermore, Mazifur PR helped to develop a new logo for SoulVegan, working with a freelance graphic designer with 20+ years of experience.

Also, it was important to publish SEO blogs on the website in order to improve the SEO of the site and increase traffic.

Results

First of all, Emma, our client, was over the moon with her new logo, and was delighted with how it represented her brand.

Testimonial

These guys are the best.
I don’t know about anyone else but when it comes to an update of your own brand, it can be difficult being so close to the product. I am absolutely thrilled with our Soulvegan brand mark. Thank you so much Mazifur PR!
— Emma English, SoulVegan Bakery
Marie-Elise Worswick